About Me
Hi, I’m Theju — a freelance marketer, entrepreneur, and digital advertising specialist, with an Indian classical dancer, and mom on the side.
We’re in the middle of a major shift in advertising — call it the AI boom, or simply the next phase of digital evolution. Either way, it’s here, and the businesses that adapt fastest will win. That’s why I’m here: to connect with people like you, understand your business goals, and help identify what’s missing and what’s possible.
My Journey
2015
Early Beginnings
B2B Export Business
Started my career in Coimbatore, India. Gained hands-on exposure to traditional marketing, visual merchandising, email marketing, product development, and CRM.
2019
Entrepreneurship
Turnouts.in
Launched my own eCommerce store selling t-shirts online. Wore every hat from sourcing products and managing vendors to running commercial photoshoots and growing a customer base from scratch.
Post-COVID
Academic Growth
UCD Michael Smurfit Business School
Moved to Ireland to pursue a Master's in Digital Marketing, sharpening my entrepreneurial mindset and professional skill set.
2022
Retail & Agency Side
Carrolls Irish Gifts, In the Company of Huskies & First Page Digital Marketing
Acted as a key link between agency and internal teams, then moved agency-side to manage high-profile accounts like Nissan Ireland and Fáilte Ireland, focusing on Google, Meta, and LinkedIn Ads.
Dec 2024
Product Side
Charles River Laboratories
Joined as a Digital Experience Senior Specialist focused on Google Ads—going deep on one platform while staying attuned to broader industry shifts.
I offer expert consultation across Google Ads and Meta Ads marketing strategies. You'll hear people say AI can replace marketers - but your strategy shouldn't be borrowed or generic, it should be yours, because you own it. AI isn't here to replace marketers; it's here to make us faster and sharper. My background, spanning entrepreneurship and platform expertise helps me build the bridge between your problem and the right solution, tailored specifically to you.