Drive Growth with
Digital Marketing
Over a decade of marketing experience across B2B and B2C — both in-house and agency-side. I've partnered with 50+ clients in 30+ countries, from Life Sciences and SaaS to eCommerce, Healthcare, Legal, Retail, Tourism, FinTech, and Gifting.
Technical Skills
As a digital marketer, I have extensive experience driving ROI across all major advertising and analytics platforms.
Data Studio
Google Analytics 4
Shopify
Amazon PPCFeatured Work
Consistency by Design: Year-Round Lead Generation for an Insulation Company
This insulation company wanted consistent lead volume every month, on the same budget, year-round; a goal that requires accounting for seasonality, disciplined budget pacing, and staying ahead of competitors in auction insights. By expanding Google Ads coverage across all relevant service verticals and fine-tuning budgets and optimizations in line with seasonal trends, the campaigns delivered a measurable increase in lead form submissions compared to the previous period.
eCommerce - Right Platform, Right Strategy: Reallocating Budget for Real Revenue Growth
This eCommerce client sells luxury leather With a limited budget, TikTok wasn't delivering an efficient cost per lead — so resources were redirected to where they'd have the most impact. By restructuring product offerings, cleaning up the Google Merchant Center feed, fixing conversion tracking, and optimizing Performance Max campaigns with AI-driven audience signals, revenue saw a measurable lift. Layering in a UGC-driven omni-channel strategy further supported brand scaling, proving that the right platform and approach look different for every business. online, with a strong ambition to scale the business across Ireland and the UK. I supported their paid media strategy across Google, Meta, and TikTok.
Turning Volume Into Value: The $1 Cushion Email Campaign
A data-driven email marketing concept that turned a manufacturing insight that unit cost drops sharply with volume into a headline-grabbing $1 price point. Backed by original photoshoot visuals and clear, credible terms, the campaign cut through spam filters and buyer skepticism, ultimately driving 0.5 million cushion covers in global orders.
From Generic to Granular: A Google Ads Restructure for Eyewear eCommerce
A generic, one-size-fits-all campaign structure was draining budget inefficiently across this eyewear brand's Shopping ads. By restructuring campaigns to mirror the website itself- Men/Women → Glasses/Sunglasses → Brand; and building dedicated asset groups with tailored search and audience signals for each range, Google gained far clearer product and audience signals. Adding dynamic remarketing for cart abandoners further sharpened budget efficiency across the funnel, driving a strong year-over-year increase in sales and ROAS.
Tracking the Untrackable for Fireplaces: Measuring In-Store Intent from Online Behaviour
Lead form data suggested the campaign was underperforming, but the business owner knew otherwise. By identifying that most customers researched online but bought in-store, I set up "Get Directions" click tracking to capture this hidden conversion path, revealing the campaign's true impact and giving the business accurate, actionable performance visibility.
Right Audience, Right Funnel for Storage Company: A Google + Meta Ads Turnaround
Rising cost per lead and poor-fit inquiries were undermining an otherwise solid Google Ads setup. By layering service + hyper-local targeting (like "self storage near Federation Square"), leads were filtered to areas the business could actually service improving quality instantly. Adding Meta Ads to handle top and mid-funnel awareness, while Google Ads focused on capturing intent, created a full-funnel approach that significantly lowered cost per lead.
Turnouts: Turning a COVID Shift Into 3,000+ Loyal Customers
Founded in 2019, Turnouts started as a t-shirt eCommerce brand promoted through both online ads and offline markets. When COVID shifted demand toward comfortable, work-from-home clothing, the brand repositioned around 100% cotton, breathable essentials anchored by a simple, scalable price point: "Affordable T-shirts at just ₹199." Combining Facebook Ads for early traction with Google Ads for national reach, and using tactics like free shipping on 3+ items to boost basket value, the brand grew to over 3,000 customers within a year; with a strong focus on retention driving a 20% month-over-month increase in returning customers.
Testing, Targeting, Winning: Google Ads for a Startup Insurance Broker
As a new business in a trial-and-error phase, this insurance broker needed quality leads without overspending. A focused 3-month Google Ads strategy was built on refined keyword targeting, precise conversion tracking, and geo-targeted campaigns around key service areas, delivered strong results within just 2 months of launch. The takeaway: even with a limited budget, the right strategy can generate measurable results without draining resources.
From Idea to Sold Out: Testing a Food Business in 20 Days
A long-held idea to enter the food space became a real test during Diwali 2020. A single photo of homemade gulab jamun, packaged in glass jars and shared in a local Facebook foodie group, sparked overnight organic demand. What started as a proof-of-concept, "Theju's Kitchen" resulted in 66 kg of gulab jamun personally made, packed, and sold out within 20 days at a 30% profit margin, entirely through word-of-mouth.
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Solving Ireland's €900k Rental Scam Problem: Trust Homes
With over 500 rental fraud cases and nearly €900,000 in losses reported in Ireland between 2019–2021, renters faced fake listings, upfront payment scams, and a lack of transparency. Trust Homes was designed to fix this combining identity verification, AI-driven matchmaking, real-time availability, and a review system to rebuild trust between landlords and tenants. Led independently, the concept won 2nd place at the 2022 NOVA UCD Student Entrepreneurship Competition and was featured by RTÉ, The Irish Times, Sync NI, and Silicon Republic.
Global Client Reach
I've proudly partnered with clients across North America, Europe, and Asia-Pacific.