Testing, Targeting, Winning: Google Ads for a Startup Insurance Broker

This project was for an insurance broker who covers a full range of insurance topics and helps audiences navigate and choose the right plan for their needs.

The challenge: The business was new, working with a limited budget in a trial-and-error phase, with the primary goal of generating quality leads without overspending.

The solution: I proposed a Google Ads strategy over a 3-month period, built around refined keyword targeting, precise conversion tracking, and geographically targeted campaigns focused on the business’s key service areas.

The campaign drove strong results, as shown below.

See screenshot below for the campaign launch trend and its performance within 2 months post launch

Key takeaway: If you’re unsure which channel suits your business or what strategy will actually work — reach out. I’ll provide a tailored solution and measurable results, without draining your budget.